When you want to be an effective speaker, there are a lot of things that need to be taken into consideration. So, we interviewed a lot of professional speakers and asked them which is the most effective method; selling the topic, or selling the self?
Some of the effective speakers would opt for selling the topic. This is effective when the topic is trendy and hot. Similar to selling a book, there is a lot to pick up from different topics. However, when we interviewed more professional speakers, more and more of them mentioned that they need to sell the self in order to become more effective in relaying the information and being attractive to the audience.
One prominent public speaker talks about his experience in selling Chad Kimball maps, and mentioned, together with other professional public speakers, six strategies that will make you more effective in public speaking.
The following are the six tips you can do:
1.Be comfortable. When you want to be effective, you need to be comfortable first before you become confident. Of course, there is no way you can always conquer stage fright, especially when it is your first time. However, there are things you can do to alleviate nervousness and anxiety. For instance, be hours early in the venue so you have ample time feeling the atmosphere and being familiar with the audience and how they act and look.
2.Be energetic. When it comes to interacting with your clients and customers, you need to be very consistent with providing them the attention they need. You can also provide them free service or free advice when your clients need them.
3.Be interesting. As a public speaker, you need to be more than just confident, as all speakers are confident. You need to highlight yourself as something more interesting. When you are interesting, you are attracting more audiences to build a relationship and connections with you. How can you be interesting? Be fun and innovative. For example, one effective public speaker emceed A Woman’s program and wore a Wonder Woman costume. This is one example of being fun and creative.
4.Have a reputation where you are known to be sincerely interested in your audience before you speak. You can do this by wandering around and talking before you get introduced. You can also have a warm-up act.
5.Help the people remember you. There are simple ways on how to be remarkable as a person to your audience. You can do this in two ways. First, mention your name in your stories to help them remember who you are. Also, you can reinforce their memory by saying taglines you make. Second, merchandise yourself. You can sell different things that have your name and your taglines to also help them remember you.
6.Create a website. Having a platform that provides some of your information, as well as useful content, can also be very effective and helpful. You need to emphasize to your audience that you are willing to provide them free access of the different content you provide on the website to make you look more generous. Generous people are attractive in the eyes of people.